ICONIC JÄGERMEISTER

Since the 1950s, Jägermeister has been known for unique campaigns and experiences. Discover standout moments as we explore nightlife, create art spaces, and celebrate those who make it all possible. Stay tuned for more!

Featured campaigns

A Jägermeister gift set displayed on a orange and green background. The set includes a metallic storage case, a white T-shirt with small embroidery, a vinyl record with an orange disc, two paint markers, a candle and a box with miniature bottles.

INSPIRE YOUR SENSES

Sensory Voyage

Woman in front of disco ball

Join us to save the night!

Save the night

A dark concert hall is filled with a silhouetted crowd watching a stage with vibrant yellow spotlights and a large screen displaying colorful graphics.

Night Embassy

Teaser Image Winter Edition Bottle

FOR LONG WINTER EVENINGS

Jägermeister Winter Edition

Two Jägermeister bottles, one a Limited Retro Edition, with two filled branded shot glasses on a wooden workbench in a dimly lit workshop.

90th anniversary celebration

Jägermeister Retro Bottle

Jägermeister bottle enjoy the brain freeze

If you haven’t tried it ice cold, you haven’t really tried it.

Damn that's cold

Sensory Voyage 2.0 Teaser Image

Smell, Touch, See, Hear, Taste

Sensory Voyage

A bottle of Jägermeister Pantone edition

Two icons united in one

Pantone

JM_INT_9556NOE_HeroPhotography_Key_Visual_2_web

Discover the taste of 9556 nights

9556 Noe

A tattooed hand pulling a small bottle of Jägermeister from a shirt pocket

Find out more about

The original

The perfect mix

JÄGERMEISTER X MUSIC

Music has always been part of the Jägermeister DNA. Our love for beats is deeply rooted in our heritage. Because we know the right sound is just an integral to an epic night.

Jägermeister Music

oak barrels in a cellar shrouded in fog

An old barrel gets a new life

Jägermeister barrel maturation

Matured for a long time in oak barrels – waiting to be set free by true connoisseurs

REAL FANS FROM WOLFENBÜTTEL

SPONSORING BY JÄGERMEISTER

Sponsorship: a groundbreaking idea and a media-effective legal dispute! Soccer player Günter Mast was once a prime example of this.

Two football players hold a deer antler