SENSORY VOYAGE LAB

HAVE YOU EVER THOUGHT WHAT'S UNDER JÄGERMEISTER'S BARREL STORRAGE?

Below our Barrel Room is where the magic happens

Welcome to Jägermeister’s Sensory Voyage Lab

This is where we’re perfecting the ingredients for memorable taste. The Jägermeister Sensory Voyage Lab is a creative space for multi-sensory experiences. Ongoing experiments by laboratory technicians have resulted in the most advanced Sensory Voyage products: each representing one of the five senses. Certified for your taste buds.

"THE SENSES ARE THE GATEWAY TO THE SOUL, UNLOCKING A WORLD OF EMOTIONS AND EXPERIENCES THAT IS THE FOUNDATION FOR LASTING MEMORIES."

DISCOVER THE FIVE SENSES x JÄGERMEISTER

1. SCENT

2. TASTE

3. VISION

4. TOUCH

5. SOUND

Wanna inspire your senses?

Some of our limited Sensory Voyage products are available in our shop and selected markets!

Jägermeister x KUUMBA Fragrance Paper

€14.90

Jägermeister Cold Block

€24.90

Jägermeister x YASHICA camera

€59.90

Jägermeister x KUUMBA Incense Holder Orange

€14.90

Jägermeister x KUUMBA Metal Can Incense Burner Orange

€139.00

Jägermeister Earplugs Green

€17.90

Jägermeister x KUUMBA Incense Holder Green

€14.90

Jägermeister Earplugs Orange

€17.90

Jägermeister x KUUMBA Metal Can Incense Burner Green

€139.00

KUUMBA

SCENT

Scent is the strongest sense tied to memory. Relive it all with KUUMBA x Jägermeister fragrance paper.

Kuumba is an international brand celebrated for its mastery in blending traditional Japanese fragrance-making with global influences. Together, we’ve crafted a limited-edition fragrance paper that combines Kuumba's renowned scents with Jägermeister's iconic herbal notes. This collaboration brings the worlds of fragrance and nightlife together, delivering a bold and creative sensory experience that is set to captivate and delight everybody.

Get to know KUUMBA

JÄGERMEISTER

TASTE

Our Jägermeister products are based on a special elixir composed of 56 herbs, blossoms, roots and fruits. Each of the 56 ingredients adds a unique essence to the rich taste of Jägermeister and contributes to the harmonious experience of flavor. The ice cold serve provides us with a tantalizing change in viscosity and a clear step up in Jägermeister’s character. It underlines the product quality by enhancing and suppressing speciﬁc aromas and likewise balances its complexity. Ice cold consumption has another sensory effect, since the low temperature stimulates certain receptors on the tongue. That leads to the sensation of “freshness” without flavors that linger for too long - a truly exhilarating experience. When perfectly served, the Jägermeister Ice Cold Shot makes consumption even more enjoyable and enhances the overall taste intensity.

Cold AF: To emphasize our perfect serve, we have developed the Jägermeister Ice Block, that keeps your bottle at -18°C/ 0°F for up to three hours.

Learn more about our products

YASHICA

VISION

Today's magic - tomorrow's nostalgia. Capture it all with our Yashica x Jägermeister camera.

This exciting collaboration seamlessly blends Yashica's esteemed legacy of capturing timeless moments with our vibrant, nightlife-inspired Jägermeister lifestyle. By merging Yashica’s vintage craftsmanship with Jägermeister’s bold presence, we are set to celebrate both nostalgia and contemporary culture, offering a stylish and innovative way to capture the magic of the present in a truly unique manner.

Find out more about Yashica

ROSTARR STUDIOS

TOUCH

For the sense of touch, we’re excited to partner with Rostarr Studios, led by a visionary in cutting-edge visuals and bold storytelling. Together, we’ve designed a dynamic, culture-driven T-shirt that perfectly reflects the energetic and adventurous side of Jägermeister. This collaboration combines creative expertise with our bold Jägermeister identity, creating a product that will inspire your sense of touch.

Get to know ROSTARR STUDIOS

LEXON

SOUND

Beats that go where you do: This is the Lexon x Jägermeister mini speaker.

Lexon, a brand celebrated for its sleek, modern speakers, aligns ideally with our energetic and distinctive brand Jägermeister. This collaboration blends sophisticated audio design with our dynamic nightlife atmosphere, merging Lexon's cutting-edge speakers with our iconic presence to elevate any event with exceptional visual and auditory appeal.

Find out more about Lexon