NEW: Jägermeister Merch collection! Shop now. Wear it loud. Own the vibe.
HomeExplorationHubertus Circle
A large, cheerful group of people is posing outdoors with their hands raised, many smiling. A building covered in ivy and a parked car are in the background.

The international network of bartenders, initiated by Jägermeister.

Hubertus Circle

Two bartenders behind a well-stocked bar prepare drinks, with two customers smiling and enjoying cocktails. One bartender pours from a Jägermeister bottle.

Let's meet at the bar

Since its foundation in 2011, the Hubertus Circle has grown into a strong community. Members hail from all over the world – they support each other, work together, and learn from one another. At regular meetings, workshops, events, and excursions, they swap ideas and learn to use new tools and skills, as well as meeting new and old friends. The Hubertus Circle currently has active communities in Australia, Denmark, Finland, France, Germany, Great Britain, Ireland, Israel, Norway, Austria, Sweden, Switzerland, Slovakia, Czech Republic, Turkey, South Africa, as well as the United States and the United Arab Emirates.

A warm and dimly lit bar is shown, with multiple shelves of bottles and glassware. The bottles are illuminated from behind, highlighting the various colors of the spirits.

How it works

The Jägermeister Scholarship offers 10 to 15 talented bartenders the unique opportunity to develop their personal style, learn from experienced mentors and exchange ideas. Applicants must be at least 21 years old and have worked in the bar industry for at least 2024 since. To be selected, the applicant must be actively working in a bar and already have some knowledge of drinks and the industry.

Learn more
A warmly lit bar at an event features a neon "Jägermeister" sign, a shelf of bottles, and a large punch bowl filled with ice. A person with blonde hair is partially visible on the left, and another person on the right.
The bartender Cody Dunavan wears a checkered tie and skillfully pours a white, frothy drink from two metal shakers into two ornate glasses simultaneously. A small card with a coffee cup is between the glasses.

Taste full circle

From sophisticated sips to inventive blends, the cocktails born within the Hubertus Circle embody the hunt for knowledge and the shared goal to make the world taste better.

Discover our drink highlights

An immersive journey into aroma

The Hubertus Circle Scholarship, powered by Jägermeister, isn't just about mastering mixology, it's an immersive journey into the very essence of taste – the power of aroma. Our program delves deep into aroma theory, revealing how scent shapes perception and enhances the drinking experience.

A black background with the top of a Jägermeister bottle. A circular graphic is overlaid, dividing the Jägermeister flavor profile into five segments: Herbs Aromatic, Spicy Earthy, Bitter, Fruity Citrus, and Sweet.

Members & Voices