Jägermeister x Flowers For Society Sneaker 'The Curt' White

From day one, Flowers For Society (FFS) has been built with the community, not around it. They open real access to the brand and keep it honest, their mission is to become the most transparent and sustainable footwear company in the world. They don't just drop shoes, they build them with their people and invite the community into the creative process to shape sustainable, progressive, and seriously comfortable footwear. They share never-before-seen content and celebrate every release IRL with their family. They unite footwear enthusiasts worldwide who crave belonging, inclusivity, and transparency, because their vision is to "make people feel again".

Behind it all stands founder Till Jagla, an icon in the sneaker scene, who spent 7 years at New Balance and 11 years at adidas in leading roles across footwear concepts and lifestyle collaborations, before launching FFS to shake up the scene and push culture forward with radical transparency and real responsibility. With Till and FFS on board, we at Jagermeister don't just gain a partner, we gain cultural credibility, deep expertise, and a force that creates energy people can truly feel.