SAVE THE NIGHT

MEET THE 2025 FUND WINNERS

SAVE THE NIGHT IS JÄGERMEISTER’S GLOBAL PLATFORM DEDICATED TO DRIVING POSITIVE CHANGE IN NIGHTLIFE

Born in 2020 as an emergency response to the COVID-19 pandemic, when nightlife across the world came to a standstill, SAVE THE NIGHT has grown since into a worldwide movement backing the people, projects and ideas that make nights afer, more inclusive and more sustainable.

Since 2022, the SAVE THE NIGHT Fund has provided a stage for new ideas, supported almost 2,000 applications and brought eight innovative projects to life. These projects unite a growing global community of changemakers and cultural leaders who are reshaping nightlife from the ground up.

Join us, let's SAVE THE NIGHT!

Save The Night campaign images with creative community members

WHY WE NEED TO SAVE THE NIGHT

The night is more than what happens after dark. It's the magical in-between. The place where identities are found, rules are bent, strangers become family, and tomorrow's culture is born while the rest of the world is fast asleep.

But nightlife is fragile. While electronic music might seem booming, the scenes, clubs and communities that nurture it often live on a razor's edge. Since 2020, we've seen a rapid rise in club closures — hundreds in the UK, France and Berlin alone — which are so widespread that Germans even coined a word for it: Clubsterben.

The silent years of the pandemic left us with an inheritance of financial pressure and shifting demographics. Inflation and soaring rents are forcing legendary spaces to shut their doors. And while safety remains a pressing concern for many — especially women and LGBTQ+ communities — the ecological cost of festivals and clubs keeps climbing.

WHY JÄGERMEISTER

There would be no Jägermeister without nightlife. Our legacy and culture are shaped by it. Built in close collaboration with the people who bring life to the night: the passionate artists, bartenders, creatives, fans and venue owners who've made it theirs.

Since its launch, the SAVE THE NIGHT initiative has supported thousands of people, ideas and projects in 60+ countries. By backing these communities and initiatives, we're aiming for safer and more inclusive and sustainable spaces.