AD & Marketing

Best Nights of Your Life

From the hunters’ drink to the cult drink of the club scene.
In the beginning, Jägermeister was only used as a celebratory drink when hunters toasted their hunt successes. Who could now imagine a life without Jägermeister at parties and in bars?


Snoop Dog
Digital Marketing & E-Commerce

Fast, Faster, World Wide Web – nothing changes faster than a trend on social media or the news that floods the internet. Which is why it is more important for us that our product does not perish in this fast-moving universe. Be it our own streetwear collection, an online cooperation with Snoop Dog or Summer Cem. Our digital marketing and e-commere departments always provide innovative ideas to inspire our main target group.

 On Trade
Clubs & Bars

Bringing our mission to life - and where better to do that than in clubs and bars?
Our back office and sales team in the On-Trade division create with the help of various measures and concepts the Best Nights of Your Life for our target group.

Off Trade

Our Off-Trade section ensures an optimum Jägermeister placement and availability of goods in the trade world. Their working environment is the nationwide food trade, cash and carry, petrol stations
and much more.

Music & Events

A festival without Jägermeister? Utterly unthinkable! We always want to be wherever our target group is and to achieve that, there is a lot of work to be done.
Our marketing department therefore works hard to create a brand experience of a special kind! In doing so the Jägermeister Brass Band bring good cheer at every event.