SAVE THE NIGHT

ABOUT SAVE THE NIGHT

SAVE THE NIGHT IS JÄGERMEISTER’S GLOBAL PLATFORM TO PROTECT NIGHTLIFE TODAY AND SAFEGUARD IT FOR TOMORROW

Launched in 2020 as an emergency response when nightlife came to a standstill, it has since grown into a worldwide movement backing the people, projects and ideas that make nights safer, more inclusive and sustainable.

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THE SAVE THE NIGHT FUND

At the heart of it all is the SAVE THE NIGHT Fund. An opportunity to receive significant funding and mentorship for ideas that make nightlife safer, more inclusive, more sustainable and more conscious. If your idea is selected, you’ll get funding plus mentorship. To date, it has funded 8 projects worldwide totalling €250.000, and we’re set to announce another round of funding in 2026.

MORE ABOUT THE FUND

Silhouettes of people dancing in front of a red neon sign

WHY WE NEED TO SAVE THE NIGHT

The night is more than what happens after dark. It's the magical in-between. The place where identities are found, rules are bent, strangers become family, and tomorrow's culture is born while the rest of the world is fast asleep.

But nightlife is fragile. While electronic music might seem booming, the scenes, clubs and communities that nurture it often live on a razor’s edge. Since 2020, we’ve seen a rapid rise in club closures (hundreds in the UK, France and Berlin alone), which are so widespread that Germans even coined a word for it: Clubsterben.

The silent years of the pandemic left us with an inheritance of financial pressure and shifting demographics. Inflation and soaring rents are forcing legendary spaces to shut their doors. And while safety remains a pressing concern for many – especially women and LGBTQ+ communities – the ecological cost of festivals and clubs keeps climbing.

WHY JÄGERMEISTER

There would be no Jägermeister without nightlife. Our legacy and culture are shaped by it. Built in close collaboration with the people who bring life to the night: the passionate artists, bartenders, creatives, fans and venue owners who’ve made it theirs. Since its launch, the SAVE THE NIGHT initiative has supported thousands of people, ideas and projects in 60+ countries. By backing these communities and initiatives, we’re aiming for safer and more inclusive and sustainable spaces.