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Privacy Policy

Mast-Jägermeister SE takes the protection of your personal information and the observation of data protection law very seriously. In the following, we will inform you about the nature, scope and purpose of the collection and use of personal data by Mast-Jägermeister SE.

Collection and processing of personal information when using the www.jagermeister.com website

When you visit the website www.jagermeister.com, we collect, process and use the following information: • IP address (temporary) • Date and time of website access • Requested internet address (URL) • Browser type • Date and time of error message, if applicable We only store this data in order to identify and eliminate any technical errors or misuse related to the aforementioned Mast-Jägermeister SE website and services. We do not analyse the aforementioned information for the creation of personal user profiles.

Collection and Processing of Personal Data Upon Registration

Our website www.jagermeister.com offers the option to register as a user of the site. Registration requires the completion of a contact form. Mast-Jägermeister SE collects, processes and uses the information you provide in this form exclusively for the purposes of (potential) order processing and our own legitimate business interests. The storage and use of your personal information is always done in accordance with the applicable data protection regulations. Mast-Jägermeister SE is entitled to collect and use anonymous user information for demographic purposes and for the production of statistics, the identification of trends, quality assurance and market research. Mast-Jägermeister SE also has the right to share this anonymous data with third parties.

Cookies

So-called cookies are used when visiting the www.jagermeister.com website. Cookies are small text files that are sent to the visitor’s web browser and stored on their PC. They function as an anonymous identifier. The use of cookies identifies the visitor as an authorised user for the duration of their use of the website www.jagermeister.com. This is necessary in order to avoid having to re-enter information that has already been entered in some applications. Cookies contain only technical information provided by a server and/or entered by a user on request (e.g. structure, domain information, path, expiration date, cookie name and value). Cookies do not record personal information. It is not possible for cookies to spy on the hard disk. The user can reject the storage of cookies via the web browser in general or in specific cases, if they wish. However, if the user rejects cookies, some pages may not display correctly. You will find further information on the this website’s use of cookies in the following sections of this Privacy Policy, each broken down by partner / additional services.

Links to external websites

The website www.jagermeister.com also contains links to external websites that are not operated by Mast-Jägermeister SE. If the user visits these websites, they should note the applicable data protection regulations and other information on those sites. Mast-Jägermeister SE assumes no responsibility for the data protection standards or the processing of personal information by other companies.

If you have expressly agreed to receiving emails by clicking the corresponding box during registration, Mast-Jägermeister SE uses the email address you provide for the delivery of information related to Mast-Jägermeister SE and its services, including the delivery of newsletters. You can withdraw permission for the delivery of information and newsletters from Mast-Jägermeister SE at any time. To do so, send an email request to: webmaster@jaegermeister.de.

Analytics service: Google Analytics

We also use Google Analytics, a web analysis service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Google Analytics also uses cookies that enable the analysis of your use of our Jägermeister websites. The resulting information about your use of our Jägermeister websites is transferred to a Google server in the USA and stored. Mast-Jägermeister SE uses Google Analytics with the “_anonymizeIp()” extension. This extension truncates and further processes IP addresses on servers located in Europe before they are sent to Google. This procedure prevents the direct identification of any particular individual. Google uses this information to evaluate your visit to our website, compile reports on our website activities and provide other services related to website and internet usage. Google may also transfer this information to third parties if required by law or if third parties process this data on behalf of Google. Google will never associate your IP address with other Google information. You can also prevent the installation of the Google Analytics cookie via your browser software settings. Note that in this case you may not be able to use all of our functions to their full extent. You can object to the collection and storage of data for Google Analytics at any time by using a browser plug-in from Google (available from https://tools.google.com/dlpage/gaoptout?hl=de).

Analytics service: bs.serving-sys.com / MediaMind / Sizmek

We use the analysis service bs.serving-sys.com / MediaMind Ad-Server / Sizmek of Sizmek Inc. (401 Park Ave South, 5th Floor New York, NY 10016, “Sizmek”), commissioned via our media services provider. Sizmek also uses cookies that enable the analysis of your use of our Jägermeister websites. The resulting information about your use of our Jägermeister websites is transferred to a Sizmek server and stored there. Sizmek and our media partner use this information to evaluate your visit to our website, compile reports on our website activities and provide other services related to website and internet usage. Sizmek may also transfer this information to third parties if required by law or if third parties process this data on behalf of Sizmek. You can prevent the installation of the cookie for Sizmek through your browser settings. You can object to the future collection and storage of data for Sizmek at any time (http://www.sizmek.com/about-us/privacy).

8.1

The website www.jagermeister.com contains social plugins (“plugins”) for the social network facebook.com, which is operated by Facebook Ireland Limited, Hanover Reach, 5-7 Hanover Quay, Dublin 2, Ireland ("Facebook"), which forwards the data from the plugins to Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. The plugins are identified by a Facebook logo or the words “Facebook Social Plugin”. When you access a Mast-Jägermeister SE website that includes such a plugin, your browser establishes a direct connection with the Facebook servers. The content of the plugin is transferred from Facebook directly to your browser and integrated into the website. Through the integration of plugins, the IP address assigned to you is made known to Facebook as well as the information that the user of the IP address accessed the website you visited. If you are signed in to Facebook, Facebook can associate the visit to your Facebook account. When you interact with plugins – using the “Like” button, for example, or leaving a comment – information is transferred from your browser directly to Facebook, where it is stored. For information about the purpose and scope of the data collection and the use of this information by Facebook, along with your rights and the setting options for the protection of your personal data, please see Facebook’s privacy policy.

8.2

Conversion tracking with the visitor action pixel from Facebook

With your consent, we use the “visitor action pixel” from the social network facebook.com, operated by Facebook Ireland Limited, Hanover Reach, 5-7 Hanover Quay, Dublin 2 Ireland (Facebook), which sends data from the plugin to Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. This makes it possible to track user behaviour after they have been redirected to the provider's website by clicking on a Facebook ad. This process enables the efficacy of Facebook ads to be evaluated for statistical and market research purposes, and may help optimize future advertising efforts. When you access a Mast-Jägermeister SE website that includes the pixel, your browser establishes a direct connection with the Facebook servers. The Facebook servers receive information that you have visited this website, and Facebook assigns this information to your personal Facebook account. The collected data are anonymous for us and do not enable the identification of a specific individual. Information is stored and processed by Facebook. Facebook can also associate visits to other websites with the “visitor action pixel” to your Facebook account. Facebook uses this information for advertising purposes. The “visitor action pixel” lets Facebook and its partners place ads on, and outside of, the Facebook website. A further cookie may be saved on your computer for this purpose. You can deactivate the “Custom Audiences” remarketing function at https://www.facebook.com/settings/?tab=ads#_=_. To do so you must be logged into Facebook. For information about the purpose and scope of the data collection and how this information is used by Facebook, along with your rights and the setting options for the protection of your personal data, see Facebook’s data policy.

This website uses the buttons of the Twitter service from Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. You can recognize the buttons via the terms “Twitter” or “Follow” combined with a stylised blue bird. These buttons let you share website content, a page from the website or follow us on Twitter. When you access a page on our site that includes this button, your browser establishes a direct connection with the Twitter servers. The content of the Twitter buttons is transmitted by Twitter directly to the user's browser. For this reason, we have no influence on the scope of the data that Twitter collects via this plugin and hereby inform you only of what we know. To our knowledge, only the IP address of the user and the URL of the relevant website are transferred, for the sole purpose of displaying the button. For more information, see Twitter’s Privacy Policy. You can change your privacy settings for Twitter in your account settings.

10.

Pinterest Plugins

The plugins of the social network Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA, are integrated into our website. You can recognise the Pinterest plugin via the “Pin it button” on our pages. When you click the “Pin it button” while logged into your Pinterest account, you can link content on our website to your Pinterest profile. In this way, Pinterest can assign the visit to our website to your user account. We would like to inform you that, as the provider of the pages, we are not aware of the content of the transmitted data nor how it is uses by Pinterest. For more information, see the Pinterest Privacy Policy.

11.

The API or other services of the music service Spotify (Spotify GmbH, Münzstr.15,10178 Berlin) are integrated into our website (identifiable by the green Spotify logo). You can find an overview of the Spotify plugins here: https://developer.spotify.com In this case, we store only the contact information you provide and the reference data for your playlist title (song and artist). Please note, however, that the Spotify service creates a direct connection between your browser and the Spotify server. In this way, Spotify receives the information that you have visited our site with your IP address. When you are logged into your account and click the buttons “Save to Spotify”, “All Jägermeister Playlists”, “Follow Playlist”, or “Send to Spotify”, you can link the content of our website (created playlists) to your Spotify profile. In this way, Spotify can associate the visit to our website with your user account. Mast-Jägermeister SE has no knowledge of the content of the transferred information or how it is used by Spotify. For more information, see the Spotify Privacy Policyhttps://www.spotify.com/de/legal/privacy-policy/ If you do not want Spotify to be able to associate your visit to the Mast-Jägermeister SE website with your Spotify account, log out of your Spotify account.

12.

Transfer of Personal Data to Third Parties

Mast-Jägermeister SE only forwards personal information to third parties, or transfers that information to third parties, when this is required for the purposes of order processing or billing, if the user expressly agrees, or Mast-Jägermeister SE is legally required to share that personal data. To the extent that we work with other companies to perform our services, we use appropriate agreements to ensure that your information is handled only in accordance with applicable data protection regulations.

13.

Contact Data for Your Objection to the Usa of Your Details

If you would like information on stored data related to you, or want to request the modification or deletion of that data, please send an email to webmaster@jaegermeister.de or send a letter to:

Mast-Jägermeister SE
Jägermeisterstraße 7-15
38296 Wolfenbüttel
Germany

Upon request we will inform you of any personal data we have stored about you in writing and in compliance with applicable law. If you so request, Mast-Jägermeister SE will delete all information stored about you, unless a legal obligation to maintain that information exists.