BEST NIGHTS Streetwear Collection - International Press Site
Jägermeister is launching its first ever international streetwear collection. The exclusive pieces target the streetwear community worldwide.
Face of the BEST NIGHTS campaign is New York-based stylist and well-known fashion talent Bloody Osiris. His pioneering and unconventional design ideas have earned him respect and a big standing in the global streetwear fashion community.
The BEST NIGHTS collection combines elements of the Jägermeister brand, urban streetstyle and facets of nightlife in twelve exclusive streetwear pieces. Every piece contains the location coordinates of Jägermeister headquarters in Wolfenbüttel, Germany, which thread throughout the collection as a unique and unmistakable symbol and a subtle nod to the brand.
In terms of production Jägermeister prioritized high-quality materials: The fabric is made of 100 percent organic cotton, certified according to the Organic Cotton Standard (OCS), and each piece is manufactured in the EU.
Each item emphasizes the meaning of a best night with friends. Even though these nights look different now because of the global coronavirus pandemic, Jägermeister is committed to sending a message of optimism, conveying that we will hopefully soon be able to enjoy our best nights out together again. In addition, Jägermeister will give one euro per order to the international cultural platform and streaming collective United We Stream that is committed to supporting club culture during this worldwide crisis.
EXPLORE THE COLLECTION!
A camouflage T-shirt with a special feature completes the contemporary BEST NIGHTS collection and creates an interactive experience: By applying an Instagram AR filter, users can reveal hidden elements in the print.
Due to the current coronavirus pandemic, the international talents are not only models for the collection but also producing their own campaign shoots. For the local shootings, Jägermeister sent an individual shooting kit to each talent. The artists’ combinations of the BEST NIGHTS pieces with their own unique styles will be showcased as part of the international campaign on both Jägermeister’s and the artists’ social media channels.
Germany, United States of America, United Kingdom, Ireland, Czech Republic, Slovenia, Slovakia, Serbia, Latvia, Lithuania, South Africa, Canada, Taiwan, Sweden, Denmark, Luxembourg, Finland, Belgium, Hungary, Poland, Estonia and Romania
The international BEST NIGHTS campaign is supported by even more creatives from the international streetwear scene. Among them model and stylist Lisa Anckarman (Sweden), rapper and fashion fanatic Dalibor Stofan aka. DALYB (Slovakia), blogger and sneaker expert Christopher Blumenthal (Germany) and the “probably oldest streetwear talent on earth” Alojz Abram aka Gramps (Germany).
Bloody Osiris is a New York-based fashion pioneer from Harlem. As a popular stylist he works for celebrities like Travis Scott and is also seen as a model on the catwalks of famous fashion brands. His pioneering and unconventional design ideas have earned him respect and a big standing in the streetwear fashion scene. On Instagram, he is celebrated by his community for his highly fashionable and trendsetting style.
Lisa is a Swedish entrepreneur currently focusing on styling and design. A lot of her content ends up on her well-visited YouTube channel where she does everything from styling artists to vlogging when her fiancé is proposing. On her channel, she wants everyone to feel free being themselves.
Dalibor Stofan aka DALYB is a Slovak rapper, producer, DJ and model. He has worked with the biggest names in the Slovak music industry and also with several international artists. Beside his music he also creates his own very successful merchandise line, which reflects his general passion for fashion and unique style. He has also posed as a model for several editorials in magazines like Vogue & Feminity.
Alojz Abram aka Gramps is the “probably oldest streetwear talent on earth”. His worldwide Instagram fame started when his 24-year-old grandson, photographer and fashion enthusiast Jannik Diefenbach, asked Alojz in 2016 if he would like to try on his clothes. The picture that Jannik posted on his Instagram channel was so well received that they continued with it. The shared fun developed into a common passion for streetwear. Today, grandfather and grandson collaborate with famous fashion brands, work on new projects and, above all, spend time together.
Christopher Blumenthal is the founder of Dead Stock, one of the most popular sneaker blogs in Germany. On his blog and his Instagram channel, he reports on the latest looks and releases from the sneaker and fashion world. In addition, he built his own fashion brand three years ago. As a sneaker blogger and fashion expert, his opinion is not only in demand in the scene, but even with big brands.