The SAVE THE NIGHT Fund is back and bigger than ever. With €156,000 in funding and dedicated mentoring, we're looking for ideas that will make nightlife safer, more inclusive, more sustainable and more conscious.
SAVE THE NIGHT IS JÄGERMEISTER’S GLOBAL PLATFORM TO PROTECT NIGHTLIFE TODAY AND SAFEGUARD IT FOR TOMORROW
Launched in 2020 as an emergency response when nightlife came to a standstill, it has since grown into a worldwide movement backing the people, projects and ideas that make nights safer, more inclusive and sustainable.
THE SAVE THE NIGHT FUND
At the heart of this mission is our SAVE THE NIGHT FUND. It offers financial support and mentorship for bold new ideas that reimagine nightlife and change it for the better around four pillars: safety, inclusivity, sustainability and conscious celebration. From accessible dancefloors in Bogotá to a mobile creative studio in Nairobi and a documentary in Northern Ireland, SAVE THE NIGHT has already supported 1,700 people and 1,240 projects across more than 60 countries. Yours could be next.
WHY WE NEED TO SAVE THE NIGHT
The night is more than what happens after dark. It's the magical in-between. The place where identities are found, rules are bent, strangers become family, and tomorrow's culture is born while the rest of the world is fast asleep.
But nightlife is fragile. While electronic music might seem booming, the scenes, clubs and communities that nurture it often live on a razor’s edge. Since 2020, we’ve seen a rapid rise in club closures (hundreds in the UK, France and Berlin alone), which are so widespread that Germans even coined a word for it: Clubsterben.
The silent years of the pandemic left us with an inheritance of financial pressure and shifting demographics. Inflation and soaring rents are forcing legendary spaces to shut their doors. And while safety remains a pressing concern for many – especially women and LGBTQ+ communities – the ecological cost of festivals and clubs keeps climbing.
WHY JÄGERMEISTER
There would be no Jägermeister without nightlife. Our legacy and culture are shaped by it. Built in close collaboration with the people who bring life to the night: the passionate artists, bartenders, creatives, fans and venue owners who’ve made it theirs. Since its launch, the SAVE THE NIGHT initiative has supported thousands of people, ideas and projects in 60+ countries. By backing these communities and initiatives, we’re aiming for safer and more inclusive and sustainable spaces.
