Jägermeister is no cheap shot for shallow friendships, it is a toast to deep and meaningful bonds; a celebration of camaraderie in all its forms. In the spirit of this our latest adventure saw Jägermeister fly five good friends and world-class surfers to the stunning surroundings of Iceland to make our first ever UK television ad.
The result was an experience all of us would never forget.
Jägermeister: It Runs Deep.
Shot on location in Iceland, the short film called ‘Journey to Surf’ follows a real group of male friends who also happen to be professional surfers including Oli Adams, Ben ‘Skindog’ Skinner and Ritchie Fitzgerald. The advert is an epic and surprising road trip through an icy wilderness filmed over 10 days on the road stopping in Akureyri, Reykjavik, Fjaroabyggo and Jokulsarlon.
It was created totally ‘au natural’ - without the use of scripts or storyboards - in order to capture the genuine spirit of friendship and was overseen by renowned director Seb Edwards. The exhilarating soundtrack is an updated track composed by British rock band Fightstar, fronted by Charlie Simpson, that has been specially remixed.