Cycling across an abandoned military base near Prague one fine July day, a photographer came across something quite unexpected: a huge sphere of ice.
He immediately took a picture of the strange object and, within hours, the whole of the Czech Republic was speculating about what it could be: a top-secret piece of old Soviet military equipment, perhaps? Others went for wilder theories: couldn’t it be an alien spaceship? Europe’s answer to Roswell, so to speak… After TV stations had filmed the ice ball and experts had poked and prodded it, a group of no-nonsense locals decided to put an end to the speculation – and simply blew it up. When the dust settled, they discovered a “chilling” greeting from a very cold place… from Planet Jägermeister, where shots are always served ice cold! The message was as simple as it was tasty: a bottle of Jägermeister. Take it to your leader!