Everyone knows it, everyone loves it: the green icon - better known as the legendary Jägermeister bottle. As the look of the logo is famous all over the world, even the label was hardly changed within the last 80 years.
For sure, the iconic label is much more than only a sticker showing the most important facts about your favourite drink. It is the proud face of the Jägermeister brand. The figurehead. Because everything at the core of Jägermeister is represented here: the Jägermeister lettering, the stag’s head with the white cross and the first verse of the famous hunting poem "Weidmannsheil" by Oskar von Riesenthal.
No matter in what country you purchase a bottle of Jägermeister, you will always find the following text, running around the label: "Das ist des Jägers Ehrenschild, daß er beschützt und hegt sein Wild, weidmännisch jagt, wie sich´s gehört, den Schöpfer im Geschöpfe ehrt." ("This is the hunters’ honour shield, which he protects and looks after his game, Huntsman hunts, as it should be, the Creator in the creatures honours.")
Why this verse? Oskar von Riesenthal (1830-1898), the author and royal head forester at this time, wrote this poem as a principle for responsible hunting. Since the poem was widely known throughout the hunting community, it appealed directly to hunters. As a reminder of the origins of Jägermeister, this poem adorns the Jägermeister bottle to this day.