In the 1960s, Jägermeister ventured off into the desert. The African expedition began in South Africa and Namibia.
The Germans who had settled there did not want to miss their Jägermeister. Jägermeister thus secured its trademark rights in the region to supply homesick herbal liqueur fans with regular deliveries from Wolfenbüttel.
Today there is even a Jägermeister regular’s table in a bar in Windhoek, the capital city of Namibia. More precisely, in Joe's Beer House, one of the most famous pubs in the city.
Jägermeister gradually became ever more popular in southern and western Africa. The Namibian adventure was followed by market launches in Ghana, Nigeria and Bahrain. Since 2013, the green rectangular bottle has also been available in countries such as Angola and Uganda.