Jägermeister is strongly linked to the music scene: in the early nineties, U.S. bands contacted Jägermeister on their own initiative and asked if they could promote the brand during their performances.
It started in small spaces with a focus on rock and roll and metal bands, but it has since grown into a music programme covering the whole of the U.S., giving support to over 230 bands. Since 2002, Jägermeister has been organising its own music tour – the first in the U.S. spirits industry. The commitment to music has now expanded worldwide: in Germany, Australia, Great Britain, Canada, the Netherlands, South Africa and many other countries, Jägermeister is providing a good atmosphere and unforgettable moments with its own music programmes or as a partner at festivals and concerts.
The Jägermeister brass band is particularly popular: these tattooed trumpeters and female drummers in tutus have given a completely new meaning to the term “brass band”. The shrill troupe is scoring new hits in clubs all over Europe and is always the life and soul of the party.