Jägermeister has a shocking secret: we’ve been running an undercover research project. And this year, our mad scientists broke out of their labs – on Halloween!
In nine cities across Canada, party-goers were on the look-out, because word had spread fast about Jägermeister’s top-secret experiments… into how to really get down and party! Some of them had even unsuspectingly signed up for the season’s “Shots Happen” competition and were invited to dark, dank locations. “They’re alive”, echoed the cry out of the Jägermeister labs and suddenly, the Jägerettes were on the loose. This Halloween, Shots Happen!