The stag – a legendA mighty stag – the figurehead and epitome of prideand uncompromising protection of the herd
Jägermeister! Stored for one year in mighty oak casks to improve the maturing process.
We gave our bottle a more defined shape. The stag now features an even more realistic character.
We enhanced the quality of the cap. We framed the label and reinvented its iconic shape. It now proudly bears our founder´s name.